The full catalog

Most-studied performance supplement; supports muscle strength, healthy aging and emerging cognitive benefits.

High-quality fish oil (triglyceride form, third-party tested) for heart, triglyceride and brain support.

Bone, muscle function and immune support — especially relevant at Nordic latitudes from October to April.

Well-absorbed magnesium for sleep quality, muscle function and normal blood pressure support.

Soluble fiber for cholesterol and blood-sugar support, plus satiety.

Supports skin elasticity, joints and protein intake — particularly useful for adults 50+.

5 g hydrolysed marine collagen with 160 mg vitamin C per serving — a clinically tested combination for joint comfort, mobility and connective tissue.

Specific strains have evidence for digestive comfort and IBS-type symptoms.

Cellular energy cofactor; particularly relevant for statin users.

Bioavailable curcumin for joint comfort and inflammation support.

Conditionally essential amino acid with emerging longevity and metabolic evidence.

Carotenoids that support macular pigment and eye health.

Targeted red/near-infrared light for skin and muscle recovery.

Infrared sauna blanket for heat exposure with strong observational cardiovascular evidence at regular use. Aurora Wellness Nordic Therm — fire-safe material, Danish support, affordable entry product.

Consumer CGM as a behavior-change and metabolic-insight tool.

Wearable for sleep-stage and HRV trend feedback.

Low-cost protocol with limited but emerging mood and recovery evidence.

Wearable ring tracking sleep stages, heart-rate variability and blood oxygen — no monthly subscription.

Bioelectrical impedance scale with 8 electrodes and segmental analysis (per body part), for tracking trends in muscle and fat mass at home.

Targeted formula for the menopausal transition: hydrolysed marine collagen combined with red clover isoflavones and vitamin B6 — supports skin, joints and hormonal balance during perimenopause and menopause.

A practical way to reach a protein intake that protects muscle mass with age — whey or a soy/pea blend.

Essential for nerve function and red blood cells — required for anyone eating little or no animal food.

Amino acid from tea used for calm focus and to take the edge off caffeine.

Nitrate-rich concentrate that supports nitric oxide, blood flow and endurance performance.

Amino acid used pre-training to support blood flow and training volume.

Trace mineral for immune function, skin and hormone metabolism — most useful when intake is low.

Plant alkaloid studied for blood-sugar and lipid regulation.

Adaptogenic herb traditionally used for fatigue and mental stamina under stress.

Cherry concentrate used for sleep quality and post-exercise recovery.

Validated upper-arm cuff for tracking the single most actionable cardiovascular number at home.

A quiet, low-speed treadmill that fits under a desk so light walking becomes part of an ordinary work day.

A contoured blackout mask for bedrooms that are hard to darken — the cheapest sleep upgrade there is.

Soft silicone earplugs designed for side sleeping, for bedrooms near traffic or a snoring partner.

A wearable red and near-infrared light mask for the appearance of facial skin — fine lines, firmness and evenness.

A cap with red and near-infrared diodes (660/850/940 nm) used a few times a week to support hair density and scalp condition.